The NaMo Army

Today when Sh. Narendra Modi shall be talking oath by 0600 PM as Prime Minister of India, many will be congratulating themselves & many shall be ruining the chance for either not backing him or opposing him with every possible way. At the same time, no one can deny the support of social media to Modi ji. While many blamed “paid social media” supporting but there are many group who supported Modi without seeking any benefit & did all they effort by themselves either be manual expertise or using their own pocket money for it. Such groups/individuals have only one dream i.e. “Vibrant, Shinning & Rising India” . And as per their wisdom that could have happened only when Modi ji takes charge of the top post, that too with full majority, away from coalition compulsion which was dogging India since last 30 years.

The NaMo army, a self-motivated & self-driven team that rocked the social media with NaMo chant, is such a group out of many groups who raised NaMo chant. These 8 people are engineers and entrepreneurs, none of them officially associated with the BJP. Strange as it may sound, the team started working in isolation and it was only at a much later stage that its efforts were recognized by the BJP.

The team first created ‘I Support Narendra Modi’ (ISN) Facebook page in 2011. Today, the page has a total of 22 Lac fans.

Given the fact that the content shared on a Facebook Page, if liked, shared or commented on by users, reaches out to a much bigger audience, ‘I Support Narendra Modi’ Facebook page went a long way in propagating the NaMo chant while at the same time highlighting the inefficiencies of the crippled incumbent government.

Here are some vital stats of ISN created and maintained by the team:

Total Likes: 30 Lacs

Total Reach: Around 7-8 Crore

Countries: India, UAE, Turkey, USA, Saudi Arabia, Nepal, UK, Kuwait, Singapore and Oman

Major Indian Cities: New Delhi, Mumbai, Banglore, Pune, Hydrabad, Jaipur, Ahemdabad, Lucknow, Surat, Chennai, Calcutta, Indore, Bhopal, Kanpur, Gurgaon, Allahabad, Varanasi, Chandigarh, Dehra Dun, Nagpur, Ghaziabad and Noida.

Unlike traditional marketing channels, social media cannot be controlled by merely fueling funds or by deploying hordes of people specializing in twisting facts, information and public opinion.

Social media campaigns move forward or the core message travels far and wide if it strikes a chord with the masses in the most natural way without anyone trying to control or manipulate the opinion of the target audience.

The team of 8 people, the members of The NaMo army, now running a total of 26 Facebook pages and twitter handles, took out time from their day to day professional and personal engagements to keep the NaMo chant alive.

Hitesh Rangra said that the team found BJP’s Prime Ministerial nominee a perfect candidate.

“We wanted to do our bit. We had no idea we would come this far,’ he said.

When asked about the moderation of user generated content on Facebook pages and other social media communities, Hitesh said that the team and volunteers made sure everyone was allowed to voice their opinions, in favor or against the stand they had taken except in cases when someone resorted to abusive language or spam.

It is May 16th today and the country awaits the coronation of their beloved leader Sh. Narendra Modi as PM. Today, the dream of the team of 8 youngsters that voluntarily steered forward Narendra Modi’s social media campaign is coming true. The believed that: