Unless media houses restructure their business models, bring ethical journalistic practices to win back viewer/reader confidence, mainstream media will continue to ‘bleed’ and loose readership in favour of online media. Simultaneously, government will have to follow a ‘Hands-Off’ policy in news reporting and guarantee autonomy from official regulation to enable media to serve public good. Government should also refrain from rewarding the media from distorting news and make PCI more effective.
