MARKETING MANAGEMENT

Lesson 1 INTRODUCTION

Lesson 2 CUSTOMER EXPERIENCE MANAGEMENT

Lesson 3 MARKETING ORIENTATION-1

Lesson 4 MARKETING ORIENTATION-2

Lesson 5 INFLUENCE OF MARKETING ENVIRONMENT ON MARKETING DECISIONS

Lesson 6 MARKETING DECISIONS

Lesson 7 MARKETING PLAN

Lesson 8 MARKETING PLAN

Lesson 9 STRATEGIC MARKETING PLANNING Part-1

Lesson 10 STRATEGIC MARKETING PLANNING Part-2

Lesson 11 PRODUCT

Lesson 12 PRODUCT LIFE CYCLE PLC

Lesson 13 NEW PRODUCT DEVELOPMENT NPD

Lesson 14 NEW PRODUCT DEVELOPMENT NPD

Lesson 15 CONSUMER ADOPTION PROCESS

Lesson 16 PACKAGING AND LABELING

Lesson 17 BRAND MANAGEMENT

Lesson 18 PRICE AND PRICING

Lesson 19 PRICING

Lesson 20 PRICING OBJECTIVES

Lesson 21 PRICING OBJECTIVES

Lesson 22 PENETRATION PRICING

Lesson 23 PRICING

Lesson 24 PRICE DISCRIMINATION

Lesson 25 PORTFOLIO MANAGEMENT

Lesson 26 PROMOTION

Lesson 27 PROMOTION PART –II

Lesson 28 ADVERTISING

Lesson 29 MIND SHARE

Lesson 30 TELEVISION COMMERCIALS

Lesson 31 SALES AND SELLING TECHNIQUES

Lesson 32 NEGOTAITION

Lesson 33 SALES FORCE MANAGEMENT

Lesson 34 PUBLICITY, PUBLIC RELATION & CORPORATE IMAGE

Lesson 35 DISTRIBUTION CHANNELS

Lesson 36 DISTRIBUTION CHANNELS

Lesson 37 SUPPLY CHAIN MANAGEMENT (SCM)

Lesson 39 RETAILING

Lesson 40 CONSUMER BEHAVIOUR

Lesson 41 CONSUMER BEHAVIOUR-II

Lesson 42 CONSUMER BEHAVIOUR-III

Lesson 43 SWOT ANALYSIS

Lesson 44 MARKET RESEARCH-I

Lesson 45 MARKET RESEARCH-II

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